Because of this, a 3rd party must be used to accept payments (see above). Premium Snapchat is not an official Snapchat feature. Premium Snapchat is where a pornstar / camming model charges for access to their Snapchat account.

Warning About PayPal / Other Payment Processors.

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Lifetime Vs Monthly and Annual Subscriptions.

“We are excited by the progress we have made delivering increased return on investment for our advertising partners, growing our community to 397 million daily active users, and reaching more than 4 million Snapchat+ subscribers,” CEO Evan Spiegel said in announcing the Q2 results. In late June, the company said it had topped 4 million paid subscribers one year after launch, equating to an annualized run rate of about $192 million. In trying to put a positive spin on things, Snap announced a new metric - active advertiser count - claiming it “achieved a record number of active advertisers in Q2, up more than 20% year-over-year, and improved advertiser retention.”Īmid the ad-sales struggles, Snap has tried to diversify revenue through Snapchat+, the $3.99/month subscription service that provides exclusive early-access features. On the poor Q3 outlook, Snap shares were down more than 17% in after-hours trading.

That reflects “estimated infrastructure costs” per daily active user of $0.79 to $0.84 in Q3, as Snap said it is investing in machine learning, AI and other infrastructure “to improve the performance of our ad platform, drive deeper content engagement and bring innovative product experiences to our community.”

In discussing its Q3 guidance, Snap said, “From a revenue perspective, our business remains in a period of rapid transition as we work to improve our advertising platform, while forward visibility of advertising demand remains limited.” The company estimated third-quarter revenue will be flat to down by 5%, and that adjusted earnings will be between negative $50 million and negative $100 million. At the same time, Snapchat’s user base continues to grow: In Q2, the app added 14 million daily active users on average in the quarter to hit 397 million (up from 383 million DAUs in Q1 and an increase of 14% year over year).

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